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Introduction
Approach
Challenge
Final Design
Primary Research
Design Process
Reflection
Case study
Seamless Travel Logistics Experience across multiple digital platforms
This self-led project aimed to create a unified travel logistics experience that is intuitive, efficient, and consistent across desktop, mobile, and smart TV platforms. By leveraging user research and design principles, the project focused on addressing diverse traveler needs while maintaining platform-specific usability. The goal was to ensure accessibility and provide an immersive, user-centric experience tailored to the unique interaction paradigms of each platform.
Project type

UX Design, UX Research, Prototype

Timeline

AUG-SEPT 2024

Project type

Self led project, I independently conducted all aspects of the project, including user research, ideation, prototyping. From defining user needs to delivering high-fidelity prototypes, I managed the entire design process to create a seamless, cross-platform travel experience.

Approach

I began with semi-structured interviews and user surveys to identify key needs and pain points. This was followed by market analysis and employing various user research methods to gain deeper insights. Based on these findings, I developed wireframes and iterated prototypes to craft a user-centric solution.

1. Primary Research

  • Semi-structured Interviews Survey

2. Competitive Analysis

  • SWOT Analysis

3. User Research Methods

  • Empathy Map
  • Problem statement
  • Persona
  • User story
  • User Journey Map
  • User Flow

4. Wireframes

  • Lo-fidelity
  • Mid-fidelity

5. Hi-fidelity Wireframes

Challenge

Some of the challenges I aimed to tackle were
  1. Cross-Platform Consistency: Balancing a cohesive design language while catering to the unique interaction paradigms and constraints of desktop, mobile, and TV interfaces.
  2. Complex User Needs: Designing for diverse user groups with varied travel preferences and accessibility requirements, ensuring inclusivity and personalization.
  3. Interaction Paradigms: Adapting the interface to function seamlessly with touch, cursor, and remote-based interactions without compromising the user experience.
  4. Usability Across Devices: Ensuring that the user journey is intuitive and efficient, regardless of the platform or screen size.
  5. Iterative Design and Testing: Addressing user feedback effectively while maintaining project timelines and aligning deliverables with submission guidelines.

Final Design

GetGatherGo

GetGatherGo is a collaborative travel planning app designed to simplify trip organization, especially for large groups. By leveraging AI-powered smart polls, real-time updates, and seamless cross-platform integration, the platform reduces the burden of planning alone. It helps groups align on shared goals while delivering personalized experiences for each traveler.
Mobile
Television
Watch

Primary Research

Survey Insights

Survey results were consolidated into user’s pain points, needs and the top tools they use currently for planning their trips.

Interview Insights

Competitive Analysis: SWOT

Strengths

  • Clean and intuitive interface.T
  • Tab-based navigation for itinerary, votes, and chat make it easy to find and update information.
  • minimalistic design with a focus on user engagement
  • allows all group members to contribute to and update itineraries
  • Keeps a track of everyone’s suggestions and research
  • Keeps a track of bookings
  • Users can create a detailed itinerary and assign roles or tasks

Weaknesses

  • lacks built-in expense-tracking or budget management tools.
  • For trips with multiple activities, Troupe’s basic design can feel limited as it lacks notes, and visual cues for larger plans
  • doesn’t include options to filter for accessibility needs, which could limit its use for families with elderly or differently-abled members
  • lacks advanced planning tools like mapping and extensive notes
  • acks rich multimedia capabilities (like photo or video sharing)

Opportunity

  • Adding basic expense tracking would improve planning and avoid the need for additional apps
  • Allowing more customizable layouts or themes (such as highlighting activities or adding accessibility notes) would help make the itinerary more personal and functional.
  • Improved sync across all devices, especially for mobile and desktop, could create a seamless planning experience.
  • Integration of an AI chatbot to help with planning

Threats

  • Bigger apps like Wanderlog or Google Maps are continually evolving and adding new features.
  • Some users may prefer simpler planning without extensive back-and-forth voting, limiting the app’s appeal.
SWOT: Troupe app
SWOT: Wanderlog app
SWOT: Splitewise app

Design Process

Empathy map

I began by creating an empathy map to deeply understand my user, identifying their pain points and gaining a holistic view of their needs and behaviors. This defined the pain points of my user.

Problem Statement

Busy College students need a collaborative planning platform that allows their family to contribute to organizing travel plans, so that they can effectively balance everyone’s needs and self-rest  while reducing the burden of planning for a large group during the Christmas holiday.
User
Need
Problem

Persona and Scenario

User Story

As a busy college student, Candice wants a collaborative planning platform to make travel plans with her family, so she can balance rest and planning without carrying the full burden alone.

User Journey Map

User Flow

Feature Priority

Lo-fi Scribbles and Ideation

Mobile
Television
Watch

Mid-fi Wireframes

Mobile
Television
Watch

Reflection

What I learnt

This project reinforced the importance of staying grounded in the user’s journey through user flows, especially when tempted to focus on flashy features. It also highlighted the need to think holistically about the environment where designs will exist, especially when dealing with multi-platform experiences. While surveys are excellent for gathering large amounts of data quickly, I learned the value of pairing them with interviews to capture deeper insights. I also realized how critical it is to apply UX laws—it's like having a superpower for creating intuitive designs. Lastly, the project taught me that adhering strictly to timelines is essential for maintaining structure and ensuring everything gets done on time.

What’s next for this case study

  1. Further develop and refine the collaborative features across all devices, ensuring seamless interaction and engagement for users working together.
  2. Focus on enhancing cohesiveness across the design, ensuring a more unified experience while integrating accessibility features to accommodate all users.
  3. Explore the integration of AI chat or a similar feature to provide quicker answers and support within the interface, improving user efficiency.
  4. Expand and refine the shared itinerary feature, making it more detailed and functional for users to collaborate on travel plans effectively.
  5. Conduct more extensive user testing to gather feedback and identify areas for improvement, ensuring that the design continues to evolve based on real-world usage.

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